Mobile app for a Sports Entertainment Service
About the project
Designs for a new version of an app for a service that connects sports teams and their fans. The app gives sports teams an opportunity to engage with their fans using interactive events during live games, team news, articles, game scores, and more.
The challenge was creating an easy-to-use product that worked equally well in highly distracting environments like stadiums as well as for people who were watching from home or catching up on the news from the team. Additionally, the app needed to be flexible visually so that sports teams could adjust the appearance to better suit their brand.
– Competitor analysis
– User experience (UX)
– User flows
– User interface (UI)
After testing a few navigation patterns, I settled on a feed-like screen, as it was the most fitting for the type of content the app provided.
Articles, notes, and other content that previously was under layers of additional navigation are now pulled to the main screen to appear as cards for the most recent ones.
On the main screen, a dynamic header section was introduced. Depending on whether there is a game announced, the user is at the venue or checked in, the header adjusts its content to better suit the context.
Dynamic gameday section
Along with the header, the gameday section changes its content to suit the situation.
The design was made to handle some limited customization like colors, fonts, or icons to allow sports teams to better represent their brand.
Lists, articles and secondary screens
Mar 5 –Start