Mobile app for a Sports Entertainment Service

Header image

About the project

Designs for a new version of an app for a service that connects sports teams and their fans. The app gives sports teams an opportunity to engage with their fans using interactive events during live games, team news, articles, game scores, and more.

The challenge was creating an easy-to-use product that worked equally well in highly distracting environments like stadiums as well as for people who were watching from home or catching up on the news from the team. Additionally, the app needed to be flexible visually so that sports teams could adjust the appearance to better suit their brand.

My role included:

–  Competitor analysis
–  User experience (UX)
–  User flows
–  Wireframes
–  Prototypes
–  User interface (UI)
–  Iconography

Main screen

After testing a few navigation patterns, I settled on a feed-like screen, as it was the most fitting for the type of content the app provided.

Articles, notes, and other content that previously was under layers of additional navigation are now pulled to the main screen to appear as cards for the most recent ones.

Feed

Dynamic header

On the main screen, a dynamic header section was introduced. Depending on whether there is a game announced, the user is at the venue or checked in, the header adjusts its content to better suit the context.

Dynamic header

Dynamic gameday section

Along with the header, the gameday section changes its content to suit the situation.

Gameday

Customization

The design was made to handle some limited customization like colors, fonts, or icons to allow sports teams to better represent their brand.

Customisation

Venue check-in

Check-in

Lists, articles and secondary screens

Lists, articles, etc

Making-of

Flow map

Lists, articles, etc

Wireframes

Lists, articles, etc

Duration

Mar 5  – 

Start

Apr 8

End

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